Tapping into Emerging Markets with E-commerce: Indonesian Consumer Market
Jul 2024
ASEAN, home to more than 670 million inhabitants, trails only India and China in terms of population, and as a bloc it now constitutes the world’s fifth-largest economy. Indonesia is ASEAN’s largest economy and the focal point of enormous consumer energy. For Hong Kong companies, there is huge potential, with the boom in e-commerce providing scope to seize new sales opportunities and expand into the Indonesian market.